Dulux Acratex utilised the Source campaign to launch to the broader market our recently released product range ‘Dulux Creativo Microcement’.
We saw this as a great opportunity to increase our brand awareness and to get our new product in front of as many designers as possible and the reaction and feedback have been well above expectations.
Source and the Arc Agency have done a great job promoting our product range which would normally take our teams 6 months to cover.
National Sales Manager
We couldn’t be happier with the results. Our staff is almost overwhelmed. Given the specific target of this “Source: Sustainable” campaign we’re driving about 50% of leads straight to sample requests. Linking our sustainable terrazzo products to real projects is the key.
We were at the pivot point where we were focused on expanding our reach to the people that influenced design. We wanted to educate them on what we can offer to help create a more sustainable solution for their clients.
Source Sustainable got us in front of the right people. We looked at it as a good pilot campaign to test the traction that we could achieve and it did that and more. Thank you to the ARC Agency. We will be back.
Insights from The Arc Agency have connected us with key potential clients, enabling us “Build Green” (Kerakoll) to supply green quality building materials to architects, interior designers, builders & developers. Identifying and matching compatible projects to our brand for strong growth and success, The Arc Agency has introduced us to valuable long-term client relationships with industry professionals and contributed to the success of our business.
General Manager Asia Pacific
Green Build (Kerakoll)
At dolphin solutions, we have found arc agency one of our best marketing strategies. the services are always rewarding, the Source: Sustainable campaign for us was a huge success. Thank you, Elsie and team, it is great working with you.