Source: NEW
Frequently Asked Questions
NEW 8-week brand campaign starting soon
Architects & Designers need your new products, innovations, technologies, and solutions
- Source: NEW is a new campaign from The Arc Agency running from April – June 2024 and dedicated to presenting new products to Architects and Designers in Sydney, Melbourne, and Brisbane.
- Targeted and timely-8 week campaign targeting architectural and interior design firms
- Guaranteed exposure – product updates will take place with Architects & Designers, (face to face on Zoom)
- Access Architects & Designers-working on current projects that require your new solutions
- Open conversations – educate and provide exposure for your new products with specifiers
- Generate weekly project interest -through timely reporting of meetings conducted
- Build brand awareness – Reach hundreds of firms easily & put your product front-of-mind with the decision-makers
- Exclusivity– non-competing. Only one supplier per product category
- Throughout the campaign, The Arc Agency will be presenting new products to architects and designers in NSW, VIC, and QLD. The product update meetings are prescheduled appointments.
- TAA facilitated the Source: Sustainable Campaign in 2021, 2022 and 2023.
- September 2023 = 1668 project interest reports over 7 weeks
- May 2022= 21 brands were provided with 1782 project interest reports over 8 weeks
- March 2021= 20 brands were provided with 1449 project interest reports over 8 weeks
- This is a face to face introduction of your products direct to architects and designers working on relevant projects and with a solid focus on new products, innovations, technologies, and solutions. The program, unlike other forms of marketing, provides you with immediate brand awareness and project interest.
- The focus of the Source: NEW campaign is specification professionals that work across all project segments from residential, commercial, retail, aged care, hospitality, government, healthcare etc.
- The Arc Agency has over 20 years of relationships with these architects and designers through conducting daily forums within their practices.
- We will be meeting with 500+ architects and designers across the two-month campaign.
- How do you find architects and designers to target?
- The Arc Agency connects daily with hundreds of specification professionals, and we have a robust architectural database. Within the industry, we conduct an average of:
- 750+ product update meetings per month
- 200+ group presentations per month
- 25+ online and face to face industry events yearly
- Product update meetings are a time-efficient and educational way for specifiers to find out about products and solutions in the industry.
- Source: NEW is the best way for specifiers to seek out these types of products.
- 20 non-competing product suppliers.
- On average we would present products from 5 suppliers. This is dependant upon the projects that the specifier is working on. The product presentations are customised so they are relevant.
- We provide you with a short questionnaire to complete about your new products and solutions. You will provide us with 8-12 product/project images with the main product attributes outlined.
- This is through a Zoom session.
- We require an elevator pitch, competitive advantages and, of course, information on the key selling points of your products. These questions are outlined in a short questionnaire.
- Through weekly reports that are emailed to your team.
- Source: NEW guarantees a minimum of 30 project interest reports over 8 weeks. The interest is not capped, and our aim is to exceed your expectations by providing as much interest as possible throughout the campaign.
- We recommend that you follow up project interest in a timely manner through phone calls and providing the requested information to the specification professional. Source: NEW generates brand awareness and interest,however, these conversations need to be nurtured by your sales team.
- Complete a short questionnaire about your NEW product, technologies or solutions
- Provide 8-12 product/project images with the main attributes outlined
- Train our team over a Zoom session
- It is $6850 + GST for the 3 states ( NSW, VIC, QLD ) for 8 weeks.
- Timing – starting from 29th April to 21st June 2024
- Target- Architectural & Interior Design Firms
- Coverage -Sydney, Melbourne, and Brisbane
- Cost – $6850 + GST
